Senior techs aren't looking at job boards
- What happens
- A job board reaches people who are out of work. A tech with 10 years in is on someone else's truck right now, not scrolling Indeed.
- What it costs you
- You get the leftovers: green guys, job hoppers, or nobody.
- The fix
- Ads that reach HVAC techs on Facebook and Instagram within about 30 miles of you, while they're on lunch or at home.